Allen Solly Now In Trivandrum

August 16, 2010    
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Trivandrum is getting more brand conscious day by day and adding to that a new brand showroom is launching in the city. Allen Solly is launching its flagship store on august 18 here in Trivandrum. The store has started functioning and on 18th the official inauguration will be done with a fashion show presenting some cool Allen Solly products.  The store is located at MG Road and is the first Allen Solly exclusive store in Kerala and is an indication of Kerala’s growing importance in brand’s distribution strategy. The new 2500sq ft store spread over 2 floors is in line with Allen Solly’s new brand direction and a completely revamped retail identity.

The store has a young, cool and casual feel to it quite like the clothes inside giving the evolving Indian consumer; a very international appeal has been given to with its range of fixtures, mannequins, lighting and music. Allen Solly has witnessed high growth in the South. Kerala, TN and AP have been growing by more than 3 times for the brand. Kerala alone has grown by 25% in the last 3 years. Allen Solly was mostly been available in MBOs in Kerala so far.

Some of the Allen solly Collection.

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2 Comments

  1. Rachel

    Having an International Airport nearby, Trivandrum should have more shopping malls with good branded shops with more varities. TRivandrum has to improve a lot.

  2. Smitor

    Just bought a pair of shorts and tee from there… really like the new look from Allen Solly, always thought they were a formal wear store, could not belive my eyes when i saw all the casual stuff there..Like it… Nice…